Brand Systems
A brand is more than a logo—it is a living ecosystem. This collection showcases Brand Systems designed for scalability and long-term coherence. From defining core visual identities to building out comprehensive style guides for global leaders like Citrix, my approach centers on creating flexible design frameworks. These systems ensure that every touchpoint, from a social icon to a keynote stage, speaks with a singular, authoritative voice.
See my Events page for more examples
Citrix Online was acquired by LogMeIn, and needed a brand refresh for their popular suite of apps including GoToMeeting, using the umbrella name of GetGo. For this brand system I proposed, I wanted the names of the products to still be recognizable by users so I kept the signature colors of each in the different logos. The arrow icon points to 'Go' and signify's each product's ease of use.
Brand package for a private client with environmental mockups
This was a project for Hg Insight's Pune, India office. Part of a 'welcome kit' for new employees, I created this identity based on the local flavor of the town of Pune, featuring simple and bold visuals evocative of India's colorful culture.
A selection of logos for personal clients --from a local bookstore to real estate agents to artists and horse trainers; I love working with people to create their own brand.
As a corporate designer, I often will build an entire identity for different company events. I start with mood boards and present 2-3 ideas to stakeholders. From there, I create a logo, color palette and design system so when the event is finally held, every piece from the presentation to printed collateral creates a cohesive experience.
One of many Brand Guidelines I have created. This was the most recent version for HG Insights featuring a new color palette, updates to design elements and a link to a new corporate slide template.