From my early days in print production to my current role as a Principal Graphic Designer, I bring an elevated aesthetic and a sharp strategic mind to every project. My background began in the apparel and architectural product industries, with more recent years spent in the tech B2B space, so I provide a unique breadth of experience. My freelance clients range from luxury real estate agents, to restaurants, tech startups, a national bank, and small businesses. With strong emotional intelligence, I collaborate effectively with leadership to translate high-level business goals into sophisticated visual systems.

Grounded in classic graphic design fundamentals, my process is anchored in strong typography, layout, and visual hierarchy. I regularly produce high-stakes executive presentations, clear and impactful infographics, multi-channel campaigns, and large-scale event creative; including custom brand guidelines, logo design, speaker templates, signage, and environmental booth design. I am a feedback-driven professional who takes critiques from an ego-free perspective to build consensus and deliver beautiful, strategic solutions. My natural humor and positivity are integral to my workflow, creating a collaborative environment where mutual respect thrives. If you're doing what you love, work should be fun!

Beyond design, I find inspiration through travel; especially Europe, where I was fortunate to live in Paris for six months. The outdoors, museums, and live music always spark my creativity. Staying active is essential to my flow, whether it’s riding and competing on horseback, practicing hot yoga, or hiking and snowboarding in the Sierras. I am also passionate about animal welfare and have shared my home with two adopted house bunnies and two thoroughbred horses. Born and raised in Santa Barbara, I live with my husband Ken, a fitness professional.

“Corporate” design doesn’t have to mean “boring”!

CV

Download my CV here.

Contact

brookefredericks@gmail.com