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    <lastmod>2025-08-22</lastmod>
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  <url>
    <loc>https://www.brookedoyledesign.com/about</loc>
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    <lastmod>2026-02-24</lastmod>
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    <lastmod>2026-03-03</lastmod>
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    <loc>https://www.brookedoyledesign.com/work/events</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Work - Experiential &amp; Events</image:title>
      <image:caption>Booth Design for HG Insights's Customer Event, Four Seasons Silicon Valley</image:caption>
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      <image:title>Work - Experiential &amp; Events</image:title>
      <image:caption>Way-finding signage throughout hotel</image:caption>
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      <image:title>Work - Experiential &amp; Events</image:title>
      <image:caption>Social promotion, saddle-stitched printed event booklet, and badges</image:caption>
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      <image:title>Work - Experiential &amp; Events</image:title>
      <image:caption>Keynote design and development for customer event, Santa Barbara Hilton</image:caption>
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      <image:title>Work - Experiential &amp; Events</image:title>
      <image:caption>Branding proposal for the Vision Event, final logos, promotional email and print postcard, signage</image:caption>
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    <image:image>
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      <image:title>Work - Experiential &amp; Events</image:title>
      <image:caption>Master slides from the custom template I built for Vision and used by the CEO for Keynote and Featured Speakers' Sections.</image:caption>
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  <url>
    <loc>https://www.brookedoyledesign.com/work/product-collateral</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:title>Work - Product Collateral</image:title>
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  <url>
    <loc>https://www.brookedoyledesign.com/work/corpcomms-presos</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:title>Work - Corporate Communications &amp; Presentations</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/64eee4ac-08ac-4afc-a7b6-6ffa4ecca57e/PORTFOLIO_PRESOS2.png</image:loc>
      <image:title>Work - Corporate Communications &amp; Presentations</image:title>
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  <url>
    <loc>https://www.brookedoyledesign.com/work/brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/dd389441-7fe5-44b0-b360-6785fc566e93/WEB_getgo_square.png</image:loc>
      <image:title>Work - Brand Systems</image:title>
      <image:caption>Citrix Online was acquired by LogMeIn, and needed a brand refresh for their popular suite of apps including GoToMeeting, using the umbrella name of GetGo. For this brand system I proposed, I wanted the names of the products to still be recognizable by users so I kept the signature colors of each in the different logos. The arrow icon points to 'Go' and signify's each product's ease of use.</image:caption>
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    <image:image>
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      <image:title>Work - Brand Systems</image:title>
      <image:caption>Brand package for a private client with environmental mockups</image:caption>
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    <image:image>
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      <image:title>Work - Brand Systems</image:title>
      <image:caption>This was a project for Hg Insight's Pune, India office. Part of a 'welcome kit' for new employees, I created this identity based on the local flavor of the town of Pune, featuring simple and bold visuals evocative of India's colorful culture.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Brand Systems</image:title>
      <image:caption>A selection of logos for personal clients --from a local bookstore to real estate agents to artists and horse trainers; I love working with people to create their own brand.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/95ccf041-5720-48d6-8f7c-ac3e1e9aa9d8/WEB_Event_collateral_vision.png</image:loc>
      <image:title>Work - Brand Systems</image:title>
      <image:caption>As a corporate designer, I often will build an entire identity for different company events. I start with mood boards and present 2-3 ideas to stakeholders. From there, I create a logo, color palette and design system so when the event is finally held, every piece from the presentation to printed collateral creates a cohesive experience.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Brand Systems</image:title>
      <image:caption>One of many Brand Guidelines I have created. This was the most recent version for HG Insights featuring a new color palette, updates to design elements and a link to a new corporate slide template.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.brookedoyledesign.com/work/personalprojects</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
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      <image:title>Work - Personal Projects</image:title>
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    <image:image>
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      <image:title>Work - Personal Projects</image:title>
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    <image:image>
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      <image:title>Work - Personal Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/ec8fd2f9-810e-45d0-aa2e-a2825604a035/Jon_Jon.png</image:loc>
      <image:title>Work - Personal Projects</image:title>
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    <image:image>
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      <image:title>Work - Personal Projects</image:title>
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    <image:image>
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      <image:title>Work - Personal Projects</image:title>
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  <url>
    <loc>https://www.brookedoyledesign.com/work/campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/65caeb12-afd8-4092-88b3-34590279d7b8/linkedin_phone_mockup.gif</image:loc>
      <image:title>Work - Ad Design</image:title>
      <image:caption>Gartner CSO Campaign Carrousel Ads for LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/c0cc94e9-191e-4318-996e-91ccc1458b74/G2+campaign.png</image:loc>
      <image:title>Work - Ad Design</image:title>
      <image:caption>The G2 award is coveted in software. This was a series of social posts over a year leading to the HG Insights website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/ea393a6e-e89c-4b88-9a55-809e080f220c/ads_HGInsights_LI_TAM_feb21_B.jpg</image:loc>
      <image:title>Work - Ad Design</image:title>
      <image:caption>One of many successful top of funnel ads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/698d1aa16a11ba266ad8b172/57dfb0ad-1a2d-42ff-9a61-294ae1bce846/Screenshot+2026-02-13+at+2.55.07%E2%80%AFPM.png</image:loc>
      <image:title>Work - Ad Design</image:title>
      <image:caption>An older selection of ads including Citrix and LogMeIn Campaigns</image:caption>
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